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As one of the world’s largest online platforms, Facebook is constantly working to improve its functions and performance, to increase its potential and enable users to use all marketing and other activities easier and faster. It is for these reasons that it often happens that an option that you used in one way until yesterday, today you can be in a slightly different form. Facebook Creator Studio is one of them.

Publishing and managing content on Facebook as well as Instagram has never been more accessible and transparent, all thanks to the Facebook Creator studio, which is improving day by day.

screenshot of creator studio dashboard

Facebook is so interested in all the possibilities that page administrators have, that back in September 2018, it improved the possibilities for publishing content and made a special dashboard for that purpose. In late February 2020, Facebook also launched a new mobile app that allows you to manage Facebook pages over the phone. You guessed it, this is a Creator studio.

Screenshot of creator studio app

What Creator Studio has to offer?

Creator Studio brings together all the tools needed to publish and manage content, to measure performance, and communicate with followers on all the Facebook pages you manage, as well as Instagram profiles. In this blog, we will stay on the desktop platform of Creator studios, while the same for mobile devices can be described in one of the following blogs.

At the very top of the dashboard, there is the possibility of switching from Facebook to the Instagram dashboard, which has slightly fewer functions.

In addition to selecting the pages you manage, the home page contains standard options for publishing (posts, videos, stories…), scheduling posts, a brief overview of analytics, and posts published in the previous 7 days.

 

A brief overview of everything Facebook Creator Studio can be used for:

  • Publish, schedule and manage content on multiple Facebook pages and Instagram profiles, all in one place
  • Important updates, alerts and recommended actions for your site
  • Access detailed information about videos, companions, analytics, and tools
  • Improving interaction with companions
  • Understanding monetization (earnings from watching videos and commercials)
  • Content protection with Rights Manager.
  • Download free audio files
  • Manage roles (admin rights) on pages and create new pages
  • Manage content, analytics, messages, comments, and notifications via a mobile application

 

Content library

Here you have an overview of all the posts you have posted, an overview of scheduled posts, as well as posts saved for later. Post filtering options are numerous, and some of the most basic is by post type, post status, and post date.

screenshot of content library in creator studio

Among other options you may notice, here we can highlight an overview of all the video playlists you have, with a short analytics (3-sec video views and engagement), as well as an overview of the timeline, which can be used repeatedly, so you don’t have to leave from the dashboard when you want to view posts chronologically.

 

Analytics Review

Detailed analytics from Facebook Creator Studio can help you optimize your content, improve performance, and manage your Facebook presence more efficiently.

screenshot of analytics in creator studio

Interaction with followers

As part of its dashboard, Facebook Creator Studio has enabled interaction with companions, which is extremely important for maintaining relationships with companions and providing the required information. This is especially enhanced by the launch of the app we mentioned, where Facebook page administrators are enabled to interact on time at all times.

screenshot of inbox in creator studio

As a centralized tool with a large number of functions, Facebook with the Creator studio has greatly facilitated and improved content management, analytics tracking and user interaction. 

 

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