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Mobile-first indexing is becoming one of the most important items in optimizing any website. The change that Google has gradually introduced over the past few years has become very important for SEO. Therefore, in the new text, we present some tactics that help you optimize your site for mobile-first.
How to optimize for mobile-first
Here are great tactics you can apply to ensure that not only are you ready for mobile-first but that your website is optimized to maximize conversions.
Speed up the website
There are several tactics that suit how to optimize a site for mobile-first. When it comes to conversions and overall user experience (UX), we recommend starting with the website speed, with a particular focus on mobile devices. We wrote here about the growing importance of speed.
One of the main tools for speeding up a site on mobile devices is AMP. The AMP project is an open initiative to improve the mobile ecosystem. It allows you to load your web pages much faster than plain HTML. Google also caches your content to its own cache to make loading even faster. All of this results in a much faster, more elegant user experience and in turn, should lead to improved visibility in search results.
If your website currently works well on mobile devices, delivers good UX, and loads quickly, switching to AMP will give you very little. We would always recommend a complete overhaul of your mobile version of the site, before deciding on any changes.
Make navigation easier
One of the most important elements of website design is navigation. Navigation is exactly how it sounds – how someone navigates your site. If your website lacks efficient navigation, it will not be as effective for your business as it should be.
Site visitors usually want to know three things during the visit: “Where am I?”, “Where have I been?” And “Where else can I go?” By visibly displaying these answers in their navigation structure, there is a greater chance that the visitor will stay on the site longer. , thereby increasing the likelihood of conversion.
An organized and transparent navigation system acts as a roadmap for directing visitors to various pages and information on your site.
Easy navigation allows visitors to explore the site in more detail and learn about your products or services, increasing their confidence in your brand. If a visitor can easily navigate your site, the chances of him leaving it immediately are lower.
Customize the content
What is one of the very important things that affect primarily the user experience, and thus the overall performance of the site, is the customization of content for use on mobile devices.
Switching to mobile-first indexing will have a greater impact on your site if the content is not customized. Most sites have content adapted to be displayed on desktop computers. If any of this content is missing on your mobile, you may not be ranked in the future.
Even if you have a responsive website, you may need to consider some design changes to optimize your mobile experience.
Google has already said that sites will not be penalized for “hiding” content behind a drop-down menu. They understand that space on mobile devices is limited, so it makes sense not to show users all the content at once. They also said that they will search for all the content that is in the drop-down options, so use them wisely as part of your design for mobile devices.
Don’t use Flash animations. From the end of this year, Chrome will no longer support it at all, and we believe that it will be followed by all other browsers. Use HTML5 or Java to add those cool interactive elements that can be very engaging and fun. Also, use pop-up elements with moderation and caution. There is no doubt that they are necessary and very useful in certain situations. But, there is nothing more irritating for the user of a mobile device than when a pop-up blocks them from reaching the desired content.
A segment that is especially important for those who have an e-commerce site. Online sales are on the rise. This has been particularly evident since the declaration of the pandemic and the restriction of movement. According to Think with Google, 85% of customers start shopping on one device and finish it on another (or in-store). This could change if the mobile payment process is simplified as much as possible. Simplifying this process, especially on mobile devices, is a great way to speed up the process and reduce conversion barriers. Minimize the amount of information you request from the customer. There are many other ways you can access this information. Make a payment system on the website as simple as possible and without asking for unnecessary information. Related to this is the already mentioned easy navigation, as well as the elimination of all those elements that can jeopardize the user experience.
Given the fact that a large number of people do not finish shopping on the same device, giving people the opportunity to save their cart for later (without the need to sign up) is a great way to get the conversion done in the end. If it is clear to the customer that the basket will be available to them later, it is a good way to return and complete the purchase.
To successfully answer the question of how to optimize a site for mobile-first indexing, businesses will have to start thinking this way. Mobile-first should be the first to think when creating a website.
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