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Since we are constantly occupied with the design of visuals, we are constantly puzzled by the thought – what makes one post viral?

Viral posts are not made by professionals. Why?  Viral demands the opposite and a little bit of foolishness. The real true nonsense and irrelevance.

For professionals’ posts need a good design for constant virality.

We can write about GOOD design only subjectively, so we do not write. Beauty is in the eye of the observer. It’s not in the likes, nor in the shares, nor in the comments, it’s just in the eye of the observer. True.

But not only good design is sufficient. No. Good quality and design complicated in its simplicity are simply MUST HAVE. Like water in the soup. Like a cell phone battery. As a desktop computer monitor. What is missing?

COPY lacks.

What is a copy? Text. The sentences. Letters. Signs. Hashtags.

Sounds simple? Well, it’s not. By no means.

There is no bad and there is no good copy for a single post.

There are no rules:

  • about the right length of the copy
  • about separating copy lines
  • about large and small letters of the copy
  • about the characters in the copy
  • about the number of #hashtags that change together with changes in social media algorithms


But then what stands for a copy?

It is only true that the “copywriter” must link the text with the image. Or absolutely not linking it.  How? The best effect will sometimes give shorter, sometimes longer, sometimes bad, sometimes good copy.


And now what? Let’s hope?

No, good copy itself comes from the combination of copies of different qualities. Sometimes the first one has to be “bad” for the other to be “good”. The most common combination of very short (1 line) with medium length (in 3-4 lines) and very long (over 7 lines of text) leaves a professional impression, which goal is to explain to the viewers and readers something interesting about the product, a brand announcement, in a way that at least for the moment draw attention from numerous everyday events.

No copy can compete with tabloids. And it should not. It is a reality in which simultaneous viewers, readers, and passers-by from the targeted group must be inserted in and left there. Because there they can solve a problem.  Learn something new.  Order something. Feel something.