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A turbulent year is behind us. Many things in our lives have changed, some perhaps irreversibly. The pandemic has changed many rules of the game. Online shopping and ordering have seen a rapid increase. Hence, internet marketing has gained even more value for every business. What does the new 2021 bring to us? And what could be the main trends in digital marketing, we tried to answer in our blog.
Trends in digital marketing in 2021
These are some of the trends that we believe will mark the coming year. Of course, the world of digital marketing is extremely dynamic and challenging and can encompass a much broader picture of what affects a campaign’s results.
On click shopping
We expect social media platforms to explode as a sales channel, with easier integrations, allowing users to complete a purchase without leaving the app. A study by SproutSocial found that 46% of Instagram users bought one or more products presented to them in a sponsored IG post.
Could companies reorient sales exclusively through social networks? It remains to see what the health situation will bring us in 2021, but there is no doubt that online shopping is the future of business and commerce. The pandemic has dramatically increased the amount of time people spend online. That includes the way they research products, brands, and organizations. This change has created new opportunities for retailers to increase reach with new audiences and reconnect with longtime customers.
Businesses should be willing to devote more resources to social media marketing in 2021.
Do we hear each other?
Voice search is not currently part of Google’s algorithm, but certainly, it’s the future. Although this type of search has not yet taken root in our country, be sure that it is only a matter of time before it becomes a part of our everyday life.
Many users will prefer to use voice for search instead of writing. Voice Search refers to a smartphone, laptop, or a special feature of a device that allows users to search the Internet by talking to a smart device or virtual assistant. Letting them enter a search query in that way, instead of users typing it themselves.
SEO experts find that voice searches give different results than text searches. We believe that 2021 will bring a further increase in this way of searching. And that will force SEO to adapt it to the new circumstances.
Customer segmentation is not a new thing, but we expect it to reach new heights in 2021. Large technology companies like Google and Facebook have so much stored data about their users that they can understand the target audience at an extremely deep level. The large algorithms of these companies can microsegment the perfect audience for your digital ads.
The goal is, of course, greater customer engagement and retention, leading to lower ad costs and higher value for customers. Yet the number of changes announced for this year when it comes to the way the industry is currently tracking, targeting, and retargeting customers will undergo major changes. One of the ideas on how to deal with these changes is to present a value-based data collection proposal to potential customers, to reassure them that their data will be safe and used solely to benefit them.
As digital marketing technology becomes more sophisticated, it should come as no surprise that we will witness marketing automation becoming a necessary mainstream. Customer travel is so dynamic and fluid, with dozens of touchpoints on multiple devices, that using sophisticated attribution models is the only way to predict outcomes and accurately calculate return on investment. In time, it will be almost impossible to manually track these numbers.
That is where the marketing automation platform comes in. Although marketing automation software has been around for years, developers regularly work on perfecting these tools. In 2021, this technology will be further developed, enabling merchants to better convert potential customers, generate personalized content, and track results. Automation is the future of digital marketing.
These would be some of the major digital marketing trends we wanted to draw your attention to.
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