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One of the biggest mistakes made by beginners in marketing is trying to please everyone and send a message to the widest possible audience. Unless you want to increase your brand awareness, this way of advertising is doomed to modest results. The point is to determine the market you are targeting and to define which is your target audience to which you want to send your advertising message.

 

What is the target audience?

A target audience is a group of people defined by certain demographics and behavior. Businesses often use what they know about their target audience to create customer persona users. Buyer personas guide decisions in marketing campaigns.

drawn people presenting different personas

With a clearly defined target market, every detail of a product or service can be perfectly tailored to the needs and desires of the target audience. This will result in very satisfied customers and above all positive feedback.

With a well-defined target audience, every detail of a marketing campaign can be perfectly tailored to their interests, emotions

If you know how to create marketing messages that suit your target audience, you will achieve higher conversion rates and build a more powerful brand.

 

Connect with customers

For customers to feel connected to a product, service, or brand, the content and tone of the message must be tailored to the requirements of the audience they are addressing. Knowing which audience you are targeting in each campaign will ensure that you speak a language they understand. Recognizing clearly defined target markets and target audiences act like a magnifying glass that focuses the sun’s rays. Targeted ads are, on average, almost twice as effective as non-targeted ads.

hands joined in the circle

The art is in recognizing and understanding customer needs and creating solutions that provide customer satisfaction, profit to producers and benefit stakeholders.

You must be able to answer these questions very clearly:

What problem are you solving?

What need do you meet?

What wish do you fulfill?

 

How to find the target audience?

Once you recognize the benefits of what you do, it should be pretty obvious who needs your product or service the most. You should have a basic understanding of what the benefits of your product or service are. Then you need to narrow down the market segment you plan to target. You will achieve this best by well defining your target audience. Be as precise as possible.

Finding your audience means discovering which people are most likely to be interested in your service or product. Most companies look at demographics such as:

 

  • Gender
  • Age
  • Profession
  • Location
  • Income or level of education
  • Marital status
shaped paper with sign target audience in the middle

Explore which social networks your audience uses. Once you know what your target audience is and what is bothering them, it’s time to find out where they spend their time online. This will help you place your ad at the right time through the right advertising channel. Clearly defined target markets and audiences are vital to the long-term success of any business. Throwing down the “broad network” is a death sentence for small businesses. So be specific. The more research you do about your audience, the more you will realize that you don’t have just one buyer persona to target. Many businesses that sell more products and services also need to create more buyer personas. Your target audience can consist of many potential customer profiles and your advertising campaigns need to be tailored to those people based on your goals. Regularly tracking your campaigns will allow you to upgrade everything you know about your target audience over time. 

 

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