Digital marketing consists of several channels through which we address the target audience, and PPC (Pay Per Click) is one of them. As the name of the campaign says, PPC advertising is charged only when someone clicks on your ad and visits the desired location on the Internet. Certainly, the most popular and largest PPC platform is Google ads.
are, along with social networks, the best way when it is necessary to attract visitors to the website as quickly as possible. Google advertising is recommended when doing business with direct response, generating website traffic, or competing for certain keywords that are essential for your business.
have quickly become very popular in the digital marketing industry, as they allow people to create highly precise targeted ads and generate analytics so that marketers can understand how the audience interacts with the content presented to it.
Google Search & Display Network
help you reach your target customers and direct Web traffic to your company’s website. Google allows you to create your ads, with many customization options, such as budgeting, targeting, and more. They are a great tool for generating potential customers and a practical way for all types of companies to raise awareness about their brand. Google ads are displayed based on query someone typed in the search engine. That means you reach people who have searched for your product or service. This is certainly an ideal way to reach potential customers just at the moment they are looking for a solution to a problem or to satisfy some need. They are designed to capture the attention of clients at the very best moment, just when they are close to conversion.
Google platform is divided into two major Networks, Google Search & Display Network.
Network is a group of search-related sites and applications where your Google ads can appear. When you advertise on the Google search your ad may appear along with search results when someone searches for terms related to one of your keywords. Your ads may appear in Google search results when your keywords were relevant to a user’s search intent.
Network can help you reach people while they are browsing their favorite websites, showing a friend a YouTube video, checking Gmail account, or using mobile devices and apps. Google Display Network options allow you to strategically display your message to potential customers in the right place at the right time.
Although the Display Network attracts people when they are already looking for certain products or services, it can help you attract attention earlier in the purchase funnel. You can place your ads in front of people at the moment they start looking for what you have to offer, which can be key to success in your advertising strategy. You can also remind people of what interests them, as in the case of remarketing, when you show an ad to people who have previously visited your website or app and have already expressed interest in your business or product.
A special platform owned by Google and incorporated in Google Search & Display Network is a great marketing channel YouTube. Posting a YouTube ad is one way to ensure that more of your target audience sees your ad. Ads that play on YouTube are tailored to the interests of viewers. If the content of a video ad is closely related to the content that the viewer is watching on YouTube, they are more likely to watch the entire ad or click on a link to the site. Ads target people who have recently searched for a particular product or service to show the relevant ad to the relevant audience.
Our team of experienced professionals can manage all aspects of the Google Search and Display ads campaigns, improve results, and allow you to focus on your core business. We have cooperated with many industries to our mutual satisfaction. We begin the campaign by identifying the purpose of your campaign, and then comprehensively research keywords, matching options, projecting bids, budgets, and creating unique and effective ads.
How does the Digitizer process of running a Google advertising campaign work?
Before we start we want to know as much as possible about you and your business. What defines your brand? What are your business goals?
- Competition research
- Creating your Google Account
- Creating campaigns
- Landing page optimization
- Conversion Tracking Implementation – Do ads work?
- Reporting – Learn in detail where your campaign budget has been spent
- Optimizing campaigns, ads, landing pages, etc. to get optimal results!