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Effectively attracting the attention of consumers in today’s time of information overload is not an easy task. For this reason, programmatic and retargeting advertising is becoming more and more necessary and popular today.

 

What are programmatic and retargeting?

Two equally important components are remarketing and prospecting. 

 

Retargeting or remarketing 

is the most effective digital marketing channel. When someone visits a page on a website with a certain product or service that interests them, it is unlikely that they will make a purchase immediately. Start from your personal experience and remember the last time you bought something without thinking about it a few times. Well, that is what remarketing do . It makes people think, it reminds them of your business in which they have expressed interest. And how does it work? It has happened to everyone that you are “haunted” by a banner with a product or service that you have expressed interest in by visiting the page of the website where it is advertised and sold. It is during this visit to the site that the potential client is registered as an interested party and as the best audience to which the remarketing banner advertisement should be displayed. By showing your remarketing banner ads to users as they surf the Internet, you gain more brand exposure and become more recognizable to your target audience, raising trust and increasing the likelihood that they will buy from you. This is where the advantage of remarketing lies. In the great profitability and savings. These ads are one of the most cost-effective options out there. By targeting people who have already shown interest in what you offer (making them more qualified), you are spending less than you would otherwise. 

Prospecting 

is the first step in the sales process, which consists of identifying potential customers. The goal of prospecting is to develop a database of potential customers and then systematically communicate with them in the hope that they will move from potential to real customers.

 

Prospecting helps attract new audiences who are likely to convert and become customers. By targeting profiles similar to those of your existing customers, prospecting automates the acquisition of new customers. Prospecting, also called lookalike audience, similar audience or audience modeling, is the first step in making a good sales funnel marketing strategy.

 

There are millions of websites, apps, and social networks that people browse through various channels daily. Using separate advertising platforms on different advertising channels and choosing the best place for ads is becoming an increasingly difficult task.

Programmatic advertising

solves this. Programmatic advertising is an automated lease of advertisements on the Internet, using software, targeting a specific group of users, regardless of which platform they are on. This is a system that automates processes and transactions related to the purchase and dynamic placement of ads across the Internet. Programmatic advertising allows you to purchase and place ads in less than a second. Through automated processes, advertisers bid for an impression (a single ad impression per user) based on its default value, according to previously established criteria.

Programmatic is one of the fastest-growing advertising channels available to businesses. It was adopted very quickly. Before launching a programmatic campaign, it’s important to set a goal and determine if the programmatic can help you achieve them. Otherwise, you can spend your budget on marketing in vain. Therefore, it is best to hire experienced professionals, who will manage and optimize your campaigns in the best possible way.

Digitizer’s team of marketing experts is dedicated to creating a strategy for your internet presence. AdRoll is the marketing software we use to sophisticatedly target your target audience and show your ad to people who are most likely to become your customers.

AdRoll launches, monitors, optimizes, and reports on the campaign for your running ad, because the ad is shown on multiple channels and different devices. AdRoll’s programmatic marketing platform can reach your audience on the web and any device – phone, tablet, laptop or desktop.

According to a report released by AdRoll programmatic advertising – and especially retargeting as a tactic – is experiencing increasing popularity due to its great results.

 

Use all benefits of programmatic and retargeting and skyrocket your business and conversions.